RAWR, What is it good for?

Absolutely everything.

Why should cats eat a raw diet?

Domestic felines’ bodies are very similar to those of their bigger, wild relatives. Wild cats do not eat cooked food or processed grains so why is it assumed that domesticated cats can survive on that type of diet? Raw food is the most natural, vitamin-rich and easily digestible food available for your cat. A cat on raw food will thrive. One of the most common observations our customers make is that their cats have much more energy as nutrients are now more easily absorbed from raw foods versus processed dry or canned products. This boost in energy is often accompanied with better health, and sometimes even the decline of a long term illness or condition.

Are there specific ailments RAWR can help with?

A raw diet is the purest and most natural form of food available for cats. It allows cats to successfully receive all the necessary vitamins, minerals, amino acids, and proteins to keep their body functioning in a happy and healthy manner. We have seen amazing turnarounds in cats with:

- IBD (Vomiting/Diahrrea)
- Diabetes
- Social Anxiety/Neurotic Behavior
- Dandruff/Psoriasis
- Allergies (both cat's allergies and humans allergic to cats)
- Urinary Tract Issues
- Overweight

How much RAWR should I feed my cat(s) and how often?

Meals should be served twice a day with food being left out for 30 minutes although most Rawr cats have a tendency to gobble up the food within minutes! Discard any uneaten portion. Cats require between 2-4% of their body weight per day. Start with 3% a day feeding ½ the amount in the morning and ½ the amount in the evening. Increase or decrease the amount depending on your cats needs. You can add a tiny bit of hot water to the meal to warm it up, or place the dish of food you are planning on serving your pet in a dish of hot water. Cats prefer food that is prey temperature, and some may snub their nose at food that is too cold.

Feeding Calculator

How should I transition my cats to RAWR?

Although some cats are excited the very first time they try RAWR, cats that have been fed a strictly commercial diet are typically hesitant or even downright stubborn about making the switch. A lifetime of habit can be hard to break, but it is certainly not impossible – and of course all will be worth it once your cat is settled into their new RAWR routine.

The following steps will help you switch to RAWR:

Initiate set mealtimes –

By nature, cats are not grazing creatures and it is best for their health and digestion to be fed twice a day, morning and evening, with the food left out for approximately half an hour. If your cat is used to having a dish of food laying out all day to graze at their leisure, start taking their food dish away for a short period each day. Gradually increase the time the dish is gone until it is only out for a half hour for breakfast and a half hour for dinner. They will get the hang of mealtime rather quickly and will learn to be excited whenever food is being served.

Gradually replace current diet with RAWR –

It is beneficial to take a week to allow your cat to acclimate to her new diet. Depending on what your cat's current diet is, there are likely lot of changes happening in their little digestive system. Introduce RAWR by mixing it into their current food to a ratio of 1:3 (1 part RAWR), and gradually increase the ratio of RAWR throughout the week until the switch is complete. If your cat is currently on a dry food or a kibble diet, first transition to commercial wetcat food, then RAWR.

We know that this can be a trying process, so if at any time you can use some guidance, feel free to contact us.

I haven't used cat food that is frozen before. How should I store it?

RAWR is a frozen food and should be kept frozen until 24 hours before you anticipate serving it. When you are ready to thaw it, move the container from freezer to fridge. Thawing times will vary slightly, but we generally recommend 24 hours. Once it has fully thawed, store in the refrigerator and use within 2 days.

Raw food is perishable and RAWR has taken every precaution to ensure that the food is handled in a safe and delicate manner to maintain freshness. Use all precautions as you would when handling raw meat.

Never microwave or bake RAWR. Doing so will kill necessary nutrients and make it difficult for a cat to digest. For the health of your pet, please store and use RAWR per our recommendations.

Why are my cats drinking less water now that they are eating RAWR?

RAWR raw food has a naturally higher water content than that of canned and especially dry cat food. It is perfectly normal for cats to drink significantly less water while on a raw food diet as their hydration is provided to them directly through the food.

What farms does RAWR source from?

RAWR only sources from all natural, sustainable, and humane farms in California. RAWR chickens are from Pitman Farms (Mary’s chickens), turkeys are from Mary's & Diestel, ducks are from Liberty Ducks, and our rabbits are from two local farms. RAWR lamb treats come from Marin Sun Farms.


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